News (reporter: He Luoxian, Yang Qun): The enterprises of http://www.dianping.com, etc. are busy in the DOBE E-Manor on Anhua Road after the festival, and the garage coffee house opened by the entrepreneurship supporter “Feimalv” company is being decorated. E-Manor gathered various culture & creative industries will welcome the new brain storming and profit pouring atmosphere in the near future, which however is just one of the nine DOBE creative parks in Shanghai developed by Shanghai DOBE Cultural & Creative Industry Development Co., Ltd. Vice president of DOBE, Wan Lijiang told that DOBE intends to build 100 self-operated and branded creative parks in five years and become the domestic leading service provider in this field.
With six parks being in service and another three parks being under construction as simultaneously attracting investment, DOBE Branded Creative Park continues to thrive. What is the charm attracting such many culture & creative industries? What is the operation model realizes the viability of capital?
DOBE has three varied product series according to different park conditions and the demands of such culture & creative enterprises. For example, DOBE development team builds the former clothing factory which is located in 535 Fahuazhen Road and a former site of Fahua Temple in Song Dynasty into a park with the Buddhist Zen atmosphere. The unique tranquil and Chinese style there attracts the residence of Germany film and television advertising company which is specially designated by MercedesBenz and BMW companies, the global first-ranking golf course design company Packard from America and many other famous enterprises from both home and abroad. The H525 which is located in Hongqiao Town of Minhang District also uses the Buddhist Zen of the F525. While, the E-manor with the total area between 10,000 to 30,000 square meters creates a natural, varied and comfortable commercial space to exactly meet the professional demands of design and advertising companies. DOBE also builds the large parks with the area above 30,000 square meters like East China Welding Plant of Shanghai Electric Group into the dynamic Sports LOFT Creative Park, within the park are indoor basketball field, climbing gym, Snooker billiards hall and many other facilities. Such a design shows a young employment structure and is greatly favored by the creative design companies which are busy with daily work and lack of sports time.
Beautiful environment and natural and comfortable space are no doubt the advantages for such creative park attracting enterprises, but DOBE still has another advantages for building 9 parks within less than six years. Wan Lijiang told us that DOBE strives not to act as a “mesne landlord” of CP developer from the beginning, not hurriedly rent the space to enterprises but firstly select out the promising and industry-oriented industries, thus to ensure the health and logical development of the parks.