On Sept. 9, DOBE Group, online magazine That's It and Shic Shanghai jointly held an unprecedented “IT” Fashion Show in WE International Hub @ The Bund.
This fashion show displayed works designed by Taiwan designer Chloe Chen, French boutique lingerie brand The Little Cat, bespoke men’s wear brand Rojo Clothing, sun glasses brand Dienastie, independent designers Joyce Wang, uinnAndShayue, and invited 11 “IT” leaders in technology, beauty, fashion and music circles as models to show their attitude toward fashion on the stage through their proud postures.
WE International Hub @ The Bund is located at No. 501 Jiujiang Road, which is the site of the former Shanghai Chinese Merchants Stock Exchange Building. In 1933, this building was designed and built by famous Chinese architect Lu Qianshou. In 2015, DOBE Group invited Mr. Boeri, the Concept Phase General Planner of Expo Milano 2015, to preside over the design. After renovation, WE International Hub @ The Bund will become the first cultural and creative center in Shanghai to introduce the green environment-friendly “Vertical Forest” concept. In such a setting of both historic sense and modern sense, this fashion show provided the over 250 guests and pressmen showed up for the event with more mysteries and surprises, presented an unforgettable fashion night, conveyed the idea that “fashion belongs to everyone” regardless of age, nationality or space.
Cutting-edge DJ- Gigi Lee on the catwalk