On the afternoon of June 10, “When Suits Meet Cheongsams”——“Season for Creation between Two Cities” Florence International Forum was held in Shanghai & Florence -Sino Italian Design Exchange Center’s Florence Base. This also is a main event in “Go to the World with Milan——Series Events for Shanghai Style Cheongsam Culture Transmission”.
This forum is the first large event after the official inauguration of Season for Creation between Two Cities. It’s co-sponsored by the Executive Committee of China Corporate United Pavilion for Expo Milan 2015 and Shanghai Style Cheongsam Culture Promotion Association, undertaken by Shanghai Promotion Center for City of Design. As the constructor of Sino Italian Design Exchange Center, DOBE provided full support for holding this event.
More than 80 guests from China and Italy attended this forum, including Xu Feng, Chairwoman of Shanghai Women’s Federation, Christina Giachi, Deputy Mayor of Florence, Zhang Lili, Standing Committee Member of Shanghai Municipal People’s Congress, Director of Shanghai Municipal People’s Congress’s Commission for Overseas Chinese, Ethnic, Religious Affairs and Commission for Foreign Affairs, Zhang Jinkang, Standing Committee Member of Shanghai Municipal People’s Congress, Deputy Director of the Delegates' Credentials Committee, Deputy Director of Personnel and Delegates’ Work Commission, luxury goods expert Motta Giorgio, Pitti Uomo’s Chief Inspector Lapo Cianchi, Palazzo Strozzi Foundation’s Chief Inspector Riccardo Lami, Florence Mayor’s Special Assistant Simone Tani, the Delegation of Shanghai Municipal People’s Congress, and the Delegation of Shanghai Women’s Federation.
The forum consisted of “Build a Fashion City, Promote Cultural Exchange” keynote speeches by given guests and a “Fashion and Design, Culture and Art, Environment and Culture” Sub-forum. A nameplate unveiling ceremony for “Hall of Fame of Shanghai Style Cheongsams” was also held. Maria Cucinotta was issued with a Letter of Appointment by Shanghai Style Cheongsam Culture Promotion Association, appointing her as Shanghai Style Cheongsam Culture Promotion Association’s Artistic Adviser. In future, she will have long-term deep cooperation and exchange.
Shanghai is the birthplace of Shanghai Style Cheongsams. In 2009, the technique of making Shanghai Style Cheongsams was listed in Shanghai Municipal List of Protected Intangible Cultural Heritage. The Shanghai Style Cheongsam Culture Promotion Association founded on Oct. 19, 2014, is devoted to the transmission of Shanghai style culture both at home and abroad. It set forth the goal to make Shanghai Style Cheongsams “Fashionable, International, Formal”. On the occasion of Expo Milan 2015, more than 500 women from Shanghai, overseas Chinese women, and Italian women wearing cheongsams showed up on China Pavilion Day and the opening ceremony of Shanghai Week. They had a parade on the arterial roads around China Pavilion and China Corporate United Pavilion, displayed 12 streetscapes, performed Flash Mob Dance “Jasmine”, had interaction with tourists, and brought Shanghai Style Cheongsams to the Expo Park and European Cultural Center. They showed the elegance of “Shanghai Style Cheongsams Look Prettier for You”, and spread the charms of traditional Chinese culture and art.
