Recently, Bixun company located in Block C of E-Manor has signed two cooperative agreements on design and supply with Lagardere in Block A of E-Manor. Soon, Lagardere will sell jewelry of Clara brand designed by Bixun company at HUB retail stores in Terminal T2 of Hongqiao Airport.
French Lagardere Group is one of the world's leading 500 companies. Its travel retail business covers travel retail networks of 4,000 stores in 20 countries, which exceeds 4.4 billion euros in sales in 2009. After Lagardere enters E-Manor Park, it rapidly expands stores in China. Currently, there are over 60 retail stores at some main transportation hubs in China such as airport, train station. The work of procurement and selecting supplier is as important as expansion of stores. Miss Qi, who is responsible for procurement of Chinese markets, said: “As the market is great, there is little opportunity to cooperate with a strange supplier if it isn’t recommended.”
When Lijing working at DOBE’s E-Manor service center for cultural and creative enterprises knows the purchasing plan of Lagardere, she immediately recommends Bixun Company in the park, which owns self-designed brand “Clara” selling through the network and department stores. So promoted by this center, two sides reached a cooperation immediately. Bixun undertakes the design of Lagardere showcase while becoming a long-term supplier of HUB retail stores.
Miss Gao, the operation director of Bixun company, said, “This is a very efficient co-operation. We signed the agreement almost without leaving the E-Manor. Everything is going well as we both stand on the basis of mutual trust.” Miss Qi in Lagardere also admits, “Such cooperation and communication is very convenient. When the design style cannot be expressed fully in the mails, employees in Bixun can take the elevator to the eighth floor to see our design and understand the style we desire in person.”
Since 2011, promoted by DOBE’s service center for cultural and creative enterprises, various business communication Casermation platforms of various cultural and creative enterprises are established in various parks, where activities are regularly carried out to enable communication, exchange and cooperation between upstream and downstream sectors in industry, bringing about the effect of 1+1 being greater than 2.Many customers in the park are beginning to understand each other and have reached the intention of collaboration, such as Dingping network and AdSame, NDA and Rogen Packand, DNA and German engine advertising. Supporting China's c