Recently, WDCC2024 Service Design Day XaaS & SDSS Service Innovation International Conference was successfully held in Shanghai Museum of Contemporary Art. The conference was jointly organized by the College of Design and Creativity of Tongji University and Shanghai Qiao Zhong, and was supported by a number of institutions such as the International Association of Art and Design Schools (CUMULUS), the International Service Design Network (SDN), the International Service Design and Innovation Association (ServDes) and the China Innovation Design Industry Strategic Alliance. With "Service Design and New Quality Productivity" as its core topic, the conference brought together experts, scholars, industry leaders and innovative enterprise representatives from around the world to explore the far-reaching impact of service design on public services, new quality productivity and industrial innovation.
With design increasingly becoming an important indicator to measure urban competitiveness, in the face of the issue of "accelerating the cultivation of new quality productivity", this conference aims to promote the integrated development of service design research, education and industry by deeply focusing on service design, and jointly open a new chapter in the future of new quality. The conference closely follows the word "new quality", focuses on the goal of "gathering people, promoting production and developing business", and strives to perfectly integrate fashion, youth, cutting-edge, technology and art to create a world-class design frontier vane, innovation source and new product debut venue.
Jia Bo, chairman of DoBe Group, was invited to attend the event, and exchanged views and discussions with participants on cutting-edge issues such as how to improve the quality of public services through service design and the application of emerging technologies such as AI in service design. Jia Bo believes that service design should be a comprehensive and detailed concept, which should pay attention to the content and quality of the service, but also pay attention to the process and experience of the service. There is still a lot of room for improvement in the field of service design in China, but it is also full of unlimited opportunities.
When sharing service design cases, Jia Bo analyzed the application value of design in the field of business, business is an important carrier of service design, and many innovative service models are driven by commercial organizations. In the case of Apple and Space X, the tremendous potential and value of business organizations in innovation and service delivery are fundamental forces driving social development.
At the same time,Jia Bo also points out the challenges that service design can face in practice. He mentioned that some traditional concepts may restrict the innovation and development of service design, and over-emphasis on public services while ignoring commercial service design may limit the scope and influence of application. Service design should keep pace with The Times, pay attention to both social benefits and economic benefits, and realize the organic combination and coordinated development of the two. With the continuous development of artificial intelligence, big data and other technologies, the application of emerging technologies in service design will be more extensive, and service design will usher in more innovation opportunities and broad development space. DoBe Group is also actively exploring the application of emerging technologies in service design, through intelligent and personalized service support, to improve the satisfaction of enterprises.
As a leading service provider for the operation and management of the liberal arts creative industrial park in China, DoBe Group is committed to integrating the service design concept into the operation and management of the liberal arts creative industrial park. Through in-depth understanding of the actual needs of the settled enterprises, it constantly optimizes the service process and improves the service quality, and provides high-quality entrepreneurial environment and service support for the settled enterprises.
The successful holding of the WDCC2024 Service Design Day XaaS & SDSS International Conference on Service Innovation not only deepened and strengthened the exchanges and cooperation between industry, universities and research institutes, but also presented a new interpretation of how service design can enable high-quality development of service economy and promote sustainable urban construction for the public. At the same time, the conference also provides new ideas and new paths for the combination of service design and new quality productivity, which is of great significance for promoting the academic development of service design and industrial innovation. Shanghai, the "source" of modern industry and the "dock" of industrial economy, is standing at the "tide" of leading the future with design, and the growth potential of new quality is unlimited.